Ever since its humble beginnings, the Internet has changed the way we approach marketing. It has gotten to the point where refusing to adapt will essentially mean that you’re setting yourself up to fail, and this is true across different industries. Now, due to the competitiveness of the mortgage lending landscape, digital marketing is vital to help you stay ahead of the competition.
Given the importance of digital marketing, you’ll want to make sure that you only use the most effective strategies available. To help you out with this, we’ve prepared a list of the three most effective ways to market your mortgage lending business in the digital space:
Social Media Marketing
Social media has been seamlessly integrated into just about every aspect of modern life. In fact, 72% of Americans use some type of social media. Furthermore, social media gives unprecedented access to your customer base.
And while being able to reach them is helpful, you still have to make sure that you give them pieces of content that they find useful and informative. When it comes to social media, educational infographics are usually quite effective. However, you’ll want to avoid having posts that are too wordy, as people are less likely to engage with it when they come across your post on their feeds.
While you should be avoiding wordy posts on social media, this doesn’t mean that this is true across the board. In fact, long-form and short-form blogs can be quite useful for mortgage lenders. This is because blogging is one of the most effective ways of building up your online brand presence as it establishes that you are knowledgeable and an authority in your industry.
When it comes to blogging, we suggest that you create guides that can provide in-depth explanations for complicated topics. Now, your blog isn’t only for content, as you can also add interactive tools on this platform. Adding tools like a calculator for mortgage payments is usually helpful for the customers.
Video Content Marketing
As we’ve already mentioned in our article on the benefits of video content, video marketing is a powerful tool that can help you get your point across in an engaging manner. Indeed, mortgage lenders are really missing out if they don’t utilize video content for their marketing campaigns, especially once you consider that 73% of adults in the United States use YouTube. This alone makes video marketing one of the best and most cost-effective ways to get your message out to millions of people.
There are a number of ways that you can approach video content today, and one great option is to create an explainer video for your services. Unlike walls of text, videos explaining how mortgages and your terms work will be infinitely easier to understand. Aside from explainers, testimonials from your clients detailing how your services have helped them will also go a long way when it comes to helping you gain more clients in the future.
When it comes to utilizing the best possible digital marketing strategies, it’s important that you are able to adapt to your target market. This is why you should only be using the information laid out here as a guide that will help you make more informed decisions regarding your digital marketing campaigns.
If you want to work with the best digital marketing firm, then look no further than Lavender Digital. We are a video marketing agency in Atlanta that creates captivating content that inspires action and drives results. For more information on what we can do for you, check out the rest of our website!