When you want to get your message across to your target audience, nothing can do this better than the power of visual media. As the saying goes, “a picture is worth a thousand words,” but imagine the difference if you go with a video.

With most of the population being active on social media and other online platforms, and the pandemic limiting face-to-face interactions, companies must level up their game and apply a new strategy: video marketing.

Though marketing through videos has been around for a long time (TV ads!), video has evolved into something more accessible and personal. Plus, videos are now essential on numerous platforms and almost in every marketing channel.

 Valuable Video Marketing Statistics

Are you still doubting if you should embrace a video marketing strategy? If so, then just take a look at these numbers:

The numbers are talking, and they are even increasing year after year! With more brands switching to video marketing and live streaming, the competition is getting fiercer as well. If you want to stand out from the crowd, you must invest in video production and preferably hire a digital marketing agency specializing in video content, such as Lavender Digital!

Questions to Ask When Designing a Video Marketing Strategy

There are many things to consider after you decide to utilize video for your marketing goals. In the end, this medium offers unlimited opportunities to send your message and story out to the world.

But before you jump into shooting your videos, here are some essential questions you need to answer first:

What Are Your Video Marketing Goals?

Every project has a purpose, especially when it will be consuming a chunk of business funds. As this move is partnered with your marketing strategies, be sure to assign measurable goals with key performance indicators so that you have something that will guide you towards the right actions.

Think about what you want the overall results to be. Are you after brand awareness, engagement, likes, product orders, or website traffic? Each of these aspects will have a different marketing approach.

Who Is Your Target Audience?

When you post your videos, who do you want to attract? Which demographics do you want to pull in? Remember that different storytelling styles appeal to each chunk of the market. What might work for baby boomers might feel boring for Gen Z and vice versa. Also, exciting videos for career-focused individuals might not appeal to the more relaxed, laid-back crowd!

What Story Do You Want to Tell?

Every type of storytelling produces a different reaction from its audience. Overall, people are after authenticity, which is why you must create that from raw, honest, and emotional videos. You can also be authentic and make people laugh, or you can excite your audience with something dynamic, high-energy, and bright. All you have to do is choose the story you want to tell.

Where Will You Post Your Video?

Distribution channels can also affect the impact of your videos. If you want to maximize your reach, focus on social platforms instead of the usual email blasts. Also, think about adding a video to your website landing page, as it will offer something dynamic and visually appealing to your site!


Video marketing is conquering the digital world, so don’t let your business get left behind. Nevertheless, you don’t have to do this on your own. You can always get experts to help you form a video marketing strategy and produce your dream videos for your campaign’s success!

If you are looking to explore this strategy for your brand, Lavender Digital offers video marketing in Atlanta, GA. We mix in creativity with valuable AI input to help industries like financial services, healthcare, and automotive. Schedule a discovery session with us today to learn more!