As a business owner, you know that video is a very powerful marketing tool. But with so many different types of videos, it can take time to know which ones to use to promote your business.

Luckily, we’re here to help. This article will cover seven different types of videos that can be used for business success. We’ll also share tips on how to use every kind of video to get the most out of your digital marketing efforts.

So, without further ado, let’s get started:

  1. Explainer Videos
  2. Testimonial Videos
  3. Demo Videos
  4. How-To Videos
  5. Interview Videos
  6. Brand Videos
  7. Product Videos

Each type of video has its purpose and can be used to achieve different objectives. Businesses should carefully select the type of video that best suits their needs to maximize its effectiveness.

  1. Explainer Videos

Explainer videos are short; usually, 1-2 minutes long, and are used to explain what a product or service is and how it works. They are typically animated and use simple language to make complex concepts easy to understand.

  1. Testimonial Videos

Testimonial videos feature customers or clients talking about their experience with a product or service. These videos are powerful because they show potential customers that real people have had positive experiences with the business.

  1. Demo Videos

Demo videos are a great way to show off your product or service in action. They can be used to show how your product or service works or give potential customers a taste of what you offer.

  1. How-To Videos

How-to videos are great for showing off your expertise and building trust with potential customers. When people can see that you know what you’re talking about, they’re more likely to do business with you. And when they know that you’re willing to help them learn something new, they’re even more likely to appreciate your knowledge and come back to you for more.

  1. Interview Videos

Interview videos are an efficient way to connect with your target audience and build trust. They can also be a good way to learn more about your customers and their needs.

When done well, interview videos can be a powerful marketing tool. They can help you build trust with your audience, learn more about your customers, and even drive sales.

  1. Brand Videos

Brand videos are a particularly effective type of video content that can be used to promote and build awareness for a company and its products or services.

There are many ways to produce a brand video, but the most important thing is ensuring that the video is creative and engaging. It should tell a story that speaks to the company’s values and what it is trying to achieve. The video should also be visually appealing and professional to make a good impression on viewers.

  1. Product Videos

Product videos are an excellent way to showcase your product in action and give potential customers a taste of what it’s like to use your product. They can also be an effective way to build trust and credibility with your audience.

When used correctly, product videos can be a powerful marketing tool.


Using video for business success can take many forms. It can be used to show off products, increase brand awareness, boost sales, or simply entertain and engage customers. The key is finding the right video type for your business goals.

We hope this quick guide helps you determine the correct type of video for your business. And when you’re ready, trust a video marketing agency like Lavender Digital to help you produce the best possible videos to help your marketing efforts.

Lavender Digital is a trusted video marketing agency in Atlanta that can help you with professional video production services. Get in touch with us to know how we do things!