Video marketing is an effective tool in boosting the sales and branding of a company. While the internet brought about many changes in product promotion and marketing services, the fact remains that no other medium can convey more exciting information about the merchandise than a short, interesting video. 

Yes, you may rely on print to do that for you, but even that would not be enough to let your target market know what your products and services are all about. People are more critical of ads nowadays that they will often question whether or not the company is being honest with them. 

Fool them once; it’s their fault, but try to pull the same trick, and there would be zero sales on the company’s part. That said, you must know the different video marketing strategies that will deliver unique content from the others and be convincing enough for the potential customers to make an immediate purchase. 

If you are curious to learn about this, no need to worry. We’ve created this quick guide for you—see the difference that they make:

1) Determine Your Target Audience Early On

What are the intended demographics of your video marketing campaign? Who is going to watch it? The thing about compelling promotional videos is that they can only gauge their efficiency through the feedback and reaction of the people who were able to see them. 

It’s every business owner’s goal to at least get a positive number out of the project, made possible through a video that captivated a majority of their intended target. Knowing who they are for will specify all the content that the video must have from the beginning. 

It must be relatable to a particular group of people to garner their well-needed response. A sudden influx of customers is one of the ways to determine whether or not your marketing and video production teams were able to pull this off.

2) Consistently Update Your Online Platforms

Every time you have something new to present to your target audience, you must create a video and immediately post it on your online pages to constantly be updated. To convert your leads into paying customers, you have to be relentless with your marketing strategies. 

Showing them old videos from your recent campaigns will just bore them, resulting in them checking out your rival company’s content instead. Update your videos and platforms—you’ll continue to make an impact from time to time.

3) Be Concise with the Content of Your Videos

Whether you are introducing a new product or service or reminding them about your recent releases, be sure to make it short yet, concise. Do not let your video content drag on for too long. Otherwise, you run the risk of them skipping through it all and missing out on the essential details.

The average social media videos run for about 30 seconds to one minute. In such a case, create a script that will summarize what the product or service is all about and why they will need it in the long run.


One of the most efficient ways to market your brand would be through video marketing materials. With concise content, you will gather more customers and boost your sales in the process.

That said, determine your target audience early on, update your online platforms regularly, and present a summarized yet detailed version of your videos. You can also plan out catchy content, but the end goal remains the same—you can expect your leads to turn into paying customers!

If you are looking for a digital marketing team that offers video marketing in Atlanta, look beyond our expertise here at Lavender Digital. We are a video marketing agency specializing in captivating audiences, inspiring action, and producing immediate results. Contact us today!