The COVID-19 crisis brought the world to its knees. It did not only lead to the deaths of more than five million people, but it also caused the global economy to collapse.

These are not the only side effects of the pandemic. It also opened opportunities for entrepreneurs whose companies survived 2020. The key to business expansion during the COVID-19 crisis is digital marketing. Contrary to popular belief, it is not just a fad or a phase.

If you are looking for ways to expand your business, you should pay close attention to this article. It will teach you the type of video that can increase your profit.

What Is Video Marketing?

It is an excellent example of digital marketing. It is the process of creating a video to promote products or services. You may think of it as another type of visual content.

There are several ways to do this. But you can follow the following steps:

1.)    Planning – It is best to conceptualize the video’s goal. You should not just make a video for the sake of making one. You should also ask yourself where you will post or publish the video and who (or what) you are filming.

2.)    Scripting – Writing one will result in a smoother process because it gives you direction. Although you have one, you should not be afraid to ad-lib to make it more natural.

3.)    Filming – Whether you target end-users or companies, you should publish a professional-looking video. You can create one with the use of the right equipment. Remember that small things such as lighting and sound can go a long way when done right.

4.)    Editing – They say that “to err is human, but to edit is divine.” This quote is also valid in videos. Doing this will help you catch unsightly nuisances. You can also make the video more interesting by adding graphics and B-roll.  

5.)    Publishing – Lastly, you should follow through with your plan and publish the video where you intended it to be published.

Why Is Video Marketing Important?

Earlier, we said that digital marketing could help your company expand. Video marketing is essential for your business because videos are easier to understand than text. Other than that, it gives your company a human touch, which is why more people prefer videos.

You should be more proactive in your marketing strategy and push for a video marketing plan. But this does not mean that you will not delegate this task to anyone in your team. It should be done by a professional, so if needed, hire a professional.

If you have an existing marketing team, you can challenge them with your digital marketing plans. They should not settle for the typical content. But you should urge them to create videos.


Digital marketing, especially video marketing, will help your company expand. It will help you tap younger generations who are more tech-savvy. Thus, you conquered this market. As mentioned, videos are easier to understand, so your message reaches more audience.

If you are searching for a team to help you with your digital marketing, you do not have to look far. You can trust Lavender Digital to be your partner in creating these videos, so what are you waiting for? Call us now for more information!