As a business owner, you will always need to develop ways to find more clients and grow your venture. That includes always looking for methods to get your business known to many. If you believe you have tried everything you can think of but have not tried online video advertising yet, you might have found your missing piece.

Online video advertising, or video marketing as it has commonly come to be known, is an effective way of marketing a business. It allows you to showcase your products or services to a broad audience in fun and engaging ways. 

Video marketing is much more than just making an online commercial. It also entails producing video content that can explain your business, introduce you, and provide value to your target audience.

If you want to succeed in this marketing strategy, you need to educate yourself about the best practices. Here are some of them:

1. Develop a Commerce Media Strategy

The biggest mistake that marketers are making with online video advertising is that they are not taking into account the goals and objectives of the video. In other words, the marketer is not considering whether the video is meant to sell the product, build brand awareness, or drive traffic to a website.

To successfully launch an online video advertising campaign, you must have a firm understanding of what you want to achieve from the campaign. Then, you can go about the business of finding yourself the right video platform, brand influencers, relevant audience, and a video with the right message.

If you are looking to build your brand awareness, you will choose a different platform, format, or even a different message than when you are looking to sell your product. The nature of your online video advertising campaign should be in line with the objective of your business.

2. Find the Right Audience for Your Objective

It doesn’t matter if you are an established brand or a brand that’s just starting. The benefit of video marketing is that you have a chance to tell your story and present your brand to a wide audience.

When it comes to launching an online video advertising campaign, it’s crucial to identify your target audience. Find the audience that will benefit the most from your product or service. You can do a simple Google search or do marketing research to help you identify them.

Once you have a list of people you will be marketing to, you can then think about what you can offer that will attract their attention.

3. Consider the Platforms

When it comes to online video advertising, you have several platforms to choose from in terms of where you will host your video. Some of the most popular platforms include Facebook, YouTube, Tiktok, and Instagram.

4. Find the Right Partners

Video marketing works best when you have a partner whose interests align with yours. That’s why you must know which brand influencer will be the best for your venture. Finding the best video marketing agency or advertising partner is another important consideration. They will help you navigate through the field and help you win your 


Video advertising works for video marketing, but only if you know what you’re doing. If you want to increase your chances of being successful on YouTube, you will need to understand YouTube advertising. If you have no time to master the platform or the field, you might want to consider hiring a professional video marketing agency instead. 

Lavender Digital is a video marketing agency in Atlanta, GA, that captivates audiences, inspires action, and drives results. We can help you reach your online video advertising goals. Our team can provide a solution that follows a specific plan tailored to your brand. Contact us today to know more.