YouTube is the go-to platform for online video content, with users watching billions of videos daily. This trend is especially pronounced in the business-to-business (B2B) space, where 92% of shoppers use online video to help them make purchasing decisions.

There are several reasons why B2B shoppers are turning to online video. For one, video is an engaging and visually stimulating medium that can help shoppers learn about a product or service in a more interactive way. Additionally, online video is readily available and can be accessed anytime, making it a convenient way for busy B2B shoppers to gather information.

With the increasing popularity of online videos, businesses must ensure that they incorporate this medium into their marketing and sales strategies. Those that do not are endangered of being left behind in today’s competitive landscape.

Video advertising is one of the most effective ways to influence consumers. It allows enterprises to communicate their message in a way that is both visually stimulating and easy to consume. Video marketing can reach various consumers, including those difficult to approach through other channels. It is an effective way to connect with consumers on an emotional level, which can lead to higher rates of conversion.

Increase Revenue

A straightforward way to increase your online sales is to add videos to your product descriptions. Both eBay and Amazon are two of the world’s largest online retailers. They both report that adding videos can increase sales by up to 35%.

Video marketing can be a great way to increase your revenue. By creating engaging and informative videos, you can reach a wider audience and promote your products or services in an entertaining and informative way.

So why does adding a video have such a significant impact on sales? There are a few reasons. First, videos are engaging and visually appealing to show off your products. 

They can also help potential customers see your products in use, which can help them make a purchase decision. And finally, videos can help build trust with potential customers by showing them that you are a genuine, trustworthy brand.

Now is the time to start if you are not already using videos in your product descriptions. It is a simple way to increase your online sales, which could significantly impact your bottom line.

Mobile Friendly

As digital marketing evolves, so does the use of video. More and more organizations use video to reach and engage their audiences, which is no wonder why. Video advertising is an effective tool that helps companies to communicate their message more engagingly and effectively. And with the rise of mobile devices, video is only becoming more popular.

According to statistics, about 88% of short videos are watched via mobile devices. This figure is a considerable number, and it will only grow.


Video marketing is a highly effective way to connect with your target audience and promote your product or service. By creating engaging videos, you can reach a large number of people in a short amount of time and generate interest in your business. Additionally, video marketing can be a great way to build relationships with your customers and create a strong connection with your brand.

If you have not started video marketing, you should ask for help from Lavender Digital. We will ensure you get the most out of your ROI and have a strong foothold in your industry. So, call us now for more information!