What separates a high-quality, successful video from one that wasn’t cost-effective to produce? Like any other type of art, creating commercial video marketing requires an understanding of the medium. 

When you’re just beginning to design video content for your business (or even if you’ve already generated some), it could be difficult to pinpoint why it’s ineffective. Even though you are the authority on your subject, you may lack the ability to create high-quality video material.

Video marketing is an excellent way to engage customers and increase brand awareness. However, if done incorrectly, it can be a costly mistake. To ensure your video marketing efforts are successful, avoiding some of the most common mistakes is important. This article will discuss the worst video marketing mistakes you must avoid and provide tips on creating high-quality videos to engage your target audience.

The Most Common Video Mistakes

Making a video can be daunting, especially when you’re a beginner. It’s easy to make mistakes and not realize them until after finishing the project. To avoid making any major blunders, here are some of the most common video mistakes and how to avoid them:

Poor Lighting 

Poor lighting can make your video look dull and unappealing. Use proper lighting equipment such as softboxes, umbrellas, and reflectors to ensure your video looks professional. Also, ensure enough light to illuminate your subject and avoid harsh shadows.

Poor Audio Quality

Poor audio quality can ruin a social media video production. Use a good quality microphone and avoid background noise to ensure a good quality sound. Also, ensure your microphone is properly placed, and the sound levels are adjusted accordingly.

Poor Framing

Poor framing can make your video look amateurish. To avoid this, make sure you frame your shots properly and avoid any unnecessary objects in the frame. Additionally, ensure you use the right focal length for the shot and always keep the horizon level.

Poor Editing

Poor editing can make your video seem disjointed and unappealing. To ensure a smooth and professional-looking video, ensure you are familiar with the editing software and use effective transitions between scenes. Additionally, ensure you are cutting to the right length and not over-editing your videos.

Poor Color Grading

Poor color grading can make your video look dull and unappealing. To ensure a professional-looking video, familiarize yourself with the color grading tools and adjust the colors accordingly. Additionally, ensure you use the right color balance and temperature for the shot.

Not Having a Clear Goal

Before working on a video project, you must define what you want to accomplish with the video. Without a clear goal, you won’t be able to measure the success of your video, and you’ll be more likely to make mistakes throughout the process.

Focusing Too Much on the Production Value 

It’s simple to get bogged down in the finer points and believe that a successful video can only be produced with top-notch equipment. It would help to remember that your video’s substance is far more crucial than its production quality. The video doesn’t need to be produced with a high budget as long as it looks and sounds decent.

Missing on Promotions 

Once you’ve created a video, promoting it with digital marketing in Atlanta is important. You should post it on your website, social media channels, and any other outlets that may be relevant. Additionally, it would help to use SEO techniques to ensure your video is easy to find online.

Not Measuring the Results

After creating and promoting your video, you must track the results to determine its success. You can use analytics tools to track the number of views, engagements, and conversions. This will help you identify what worked and what didn’t so that you can make adjustments for future videos.

Following the tips above, you can avoid the most common video mistakes and create a professional-looking video. With a bit of practice, you can create videos that look and sound great.


Video marketing can be a great way to reach and engage your target audience. However, avoiding the most common mistakes is important to ensure your video marketing efforts are successful. To avoid making the most common mistakes, focus on creating high-quality, relevant, and engaging videos. 

Additionally, ensure that your videos are optimized for search engines, are properly labeled and tagged, and are distributed on the right platforms. Doing so will help you maximize the impact of your videos and reach your desired objectives.

Lavender Digital is an Atlanta-based video marketing company that enthralls audiences, motivates actions, and yields results. Request a quote on commercial video marketing production services today!