Consumers spend the most money throughout the holiday season, therefore it makes sense to market your company at this time. In reality, whether it's Halloween, Easter, or Mother's Day, holiday brand competition is tough. Because of the holiday rush, every brand seeks to stand out and aims to reach sales

The holiday season is perhaps the best time for brands to generate massive revenue. From October to December, calendars are packed with mega sales. Despite the holiday sales in 2020 being expected to perform poorly due to the COVID-19 pandemic, a significant eCommerce gain offset holiday revenues. The almost guaranteed

Companies and startups in the finance industry are starting to adapt more creative and cost-effective approaches to marketing their services. Since average citizens don’t often encounter financial topics every day, certain types of engaging content can help them learn and consider your products and services. Animated explainer videos are a

In today’s digital age, most businesses are now found online. Using the Internet as a marketing tool is a good strategy because of the potential reach it offers, which can go a long way in growing a business. There are many ways to do this, but most companies use search

Video marketing is an effective tool in boosting the sales and branding of a company. While the internet brought about many changes in product promotion and marketing services, the fact remains that no other medium can convey more exciting information about the merchandise than a short, interesting video.  Yes, you

Today, business owners benefit from having various marketing methods at their disposal. Besides traditional venues like print or in-person ads, marketers can use digital video advertising to promote a brand.  Creating compelling video advertisements can seem challenging, but it is something you can learn quickly. Here are tips that can

Nurturing leads allow businesses to develop relationships with their target audience and possibly increase their conversion rates. In particular, a lead nurturing campaign will enable you to understand what your customers need so that you can know what type of solutions to provide them. Knowing them better and how you

Building a digital marketing agency largely involves two main challenges. First, what can you do to provide your clients with strategies that deliver tangible results? And next, how do you do the same thing for your own business so you can attract new clients? In the last few years, there’s

Traditional forms of marketing have become less effective as time has gone by. Due to the advent of digital spaces and various marketing platforms, people have found traditional marketing methods dull and irrelevant. However, as people sought more ways to sell products and services, they have figured out how to

Digital marketing strategies and techniques are unstoppable. And today, video is taking control of the marketing industry because of its ability to raise brand awareness, increase engagement rate, and boost ROI opportunities. In 2019, a study showed that 87 percent of marketers consider video powerful and utilize it in their