When businesses think of video marketing, one name automatically comes to mind: YouTube. The media platform has dominated video advertising for years, and it is where many businesses have built the headquarters for their video content. However, Instagram is looking to challenge YouTube's hold on the market; since it announced

The biggest benefit video marketing has over any other form is showing something to an audience instead of telling them. It has been known that humans are more reactive and are more attracted to visuals and sounds over text-forms of media. Not everyone has the patience to view an entire

Video marketing can be an overwhelming concept for small businesses and startups. It will require a considerable investment, but will it be worth it? Some business owners might think that video marketing is exclusive to established businesses, but this is not true. In fact, small businesses stand to benefit the

Everyone knows that a picture is worth a thousand words, but what about a video? According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words. The possibilities of what your business can communicate using that many words are endless, and it’s time to make

Videos are often associated with entertainment, but marketers know that they are an excellent way to communicate with your corporate audience using a direct and personalized approach. This creative medium keeps your targeted business engaged and entertained and tends to be more stimulating and retainable than written content.  Whether you

At some point, you may have to ask yourself, just how wide is your content’s reach? In the digital marketing world today, this is everything.  Marketers zero in on how they can get their content to reach as many people as possible. After all, more views mean more leads—and the

Working in the real estate industry prepares you for endless opportunities to meet people, establish connections, and build relationships. It’s also a way of getting you to develop creative ideas to help you promote properties better and eventually make a sale. From establishing the use of quality photos to pitching

The Secret Recipe to a Successful Video Marketing Campaign Virality is an objective most video marketers yearn for—but it isn’t the end-all-be-all of a successful campaign. A well-crafted video strategy can generate up to 1,200% more shares on social media than text-and-image assets and boost conversions on landing pages by

Utilizing videos to propel digital marketing strategies continues to be an effective method that many businesses opt for in today’s market. If your company is known for hosting events annually, you may get to a point where you run out of ideas to present to your audience. By going for

The best way to stand out of the sometimes monotonous tone of the internet is through using video marketing. Videos spark curiosity and engage with your consumers on a more humanistic level compared to text or images. The movement they see in videos allows them to stay engaged and interested