If you are trying to produce quality videos to showcase your products, or to market more effectively to consumers, you should know that the process is a lot more complicated than simply whipping out a camera, clicking record, and posting whatever it is you’ve recorded. To produce a quality video, you will need to do a lot of planning to ensure that you come out with a result you can be proud of.

However, if you are new to video production, here are some tips to help you get started when producing quality videos:

1. Be sure to include B-roll

Have you ever seen videos that only focus on the main subject and nothing else? It can feel awkward and unbalanced.

To ensure that your video is well balanced, be sure to include B-roll. Your B-roll can be anything depending on what the video is about. For example, if you are showcasing coffee, your B-roll can consist of footage of the house, the lamps, and anything else to help create balance and set up the appropriate atmosphere for the mood of the video.

2. Dedicate a lot of time to recording

Even the best producers in the world make mistakes, and they dedicate a lot of time to re-shooting scenes to make it perfect. As such, you should be ready to dedicate a lot of time recording your videos. Do not ever try to do everything in one go. You will either fail to do so, or you will come out with less-than-satisfactory footage that will push you to do a retake.

3. Do not skip scripting and storyboarding

Before you start recording, always have the script and storyboard ready. A script is simply the screenplay in text form. On the other hand, a storyboard is a series of panels with illustrations to help visualize how certain scenes should look.

As you can tell, not only will it help you visualize the final video, but it will also reduce any time wasted on unnecessary retakes.

4. Balance natural and artificial lighting

Perhaps the one thing that will make or break a video is the lighting that is present. Too much light, or the lack thereof, is going to ruin your video. This is tough to fix even during the video-editing process. For this reason, you will need to balance the lighting from the get-go.

With every single shot you take, you need to make sure that not only is there just enough light, but also that the light is consistent throughout. You would not want to have one scene looking like it is on the dark side of the moon, with the next scene looking like it was filmed in the middle of the sun when they’re both supposed to be filmed in the same place and time.


By ensuring that you plan out the video-shooting activity beforehand with scripts and storyboards, dedicate plenty of time recording, include B-roll to balance the video, and balance the lighting in your video, you can come up with a final product that you can be proud of.

With that said, if you are still struggling to take quality videos, Lavender Digital is here to help. As an Atlanta-based team of professionals looking to captivate with high-quality, engaging video content, we want to help brands tell their story. Take a look at our portfolio to see the many different types of video content we can produce.

If you are looking with a video marketing agency in Atlanta to help produce videos, the experts here at Lavender Digital are here for you. Book a call and let’s chat about ideas!