When it comes to catching people’s attention and interest, videos are the way to go. Videos tell stories in a way that’s captivating and fun, which can especially be helpful for products and services that may not be easily explained or appreciated through pictures and text. Businesses can communicate with customers and showcase products through a combination of sights and sounds, keeping the viewer interested and informed.

Using videos in your content and marketing strategy can help your business stay top-of-mind and above your competitors. Some types of businesses can benefit greatly from implementing videos to their marketing strategy, so if your business falls into these industries, you may want to invest in video production to help your business grow!

1 – Real estate

The internet is saturated with too many similar property listings, which poses a challenge for those who wish to make some profit off their properties. To stay above their competitors, real estate professionals are investing in video production to get people’s attention and showcase their properties. This helps them stand out, and they innovate by giving virtual tours to potential buyers and highlighting their team and best agents.

The real estate industry can also inform viewers about the intricacies of the industry, from market trends to mortgages, among others. Video content is also highly sought after by the fast-growing market of Millennials who are constantly exposed to videos. Videos are highly engaging, making the listings with video content seem more outstanding, legitimate, and get more engagement.

2 – Online shopping and internet commerce

Internet commerce, sometimes referred to as electronic commerce or e-commerce, has been steadily growing with the ubiquity of the internet. It’s easy and convenient, but it’s also teeming with competitors. Both buyers and sellers can be overwhelmed by the number of listings they’re exposed to. With that being said, products that use video content stand out among the rest.

Videos are powerful tools to showcase how your product works or how it looks like from all angles. It also helps buyers trust the legitimacy of the product, especially when the video is well-produced and highly enticing.

3 – Banking and finance

The intricacies of banking may seem daunting, but you can help your customer base gain a sense of trust and understanding through well-made videos. You can put information and walkthroughs to make it easy for customers to trust your brand and use your services. Video content helps foster a sense of confidence in your bank.

4 – Travel and hospitality industry

Looking for hotels and other travel accommodations online can leave you overwhelmed sometimes because it may be difficult to tell hotels and restaurants apart. There’s only so much that photos can tell, so videos can help the viewer see the places in a more in-depth and realistic way, almost as if walking into the place themselves.

This helps potential customers lock in on a place to book. You can use video content to catch the essence and ambiance of your hotel or restaurant, giving the viewers a more complete experience that can draw them to your place.


With the internet being commonplace and ever-developing, it can be hard for businesses to stand out from the crowd. There’s no better way to draw in people’s attention, showcase your products and services, and tell your company’s story than video production.

Well-made original videos can change the course of your company, keeping new customers engaged and loyal customers solidify their trust in your brand.

If you’re looking for services offering live stream video production in Atlanta or simply video marketing, Lavender Digital is the place to call. We’ll help you captivate audiences, inspire action, and drive results. Reach out to us today!