Want to improve your search presence by utilizing video marketing? If so, then you’re in the right place. By now, you’ve already heard about SEO strategies such as keywords, backlinks, and more and how they can enhance your online presence by boosting your website’s rank. The same goal can be applied to your video marketing efforts, where you can gear your videos to support your overall SEO strategy!

How do you do that, you may ask? Here’s how you can put your video marketing efforts to good SEO use:

1. Determine Your Audience’s Interests

Search engines nowadays can understand the context of a video. Though you can facilitate this further by utilizing keywords, ensuring that the video meets the viewer’s expectations will help to boost your video‚Äôs ability to enhance your SEO. For example, if you are a watch company selling watches, your keywords will revolve around watches. However, you find out your audience wants to know how to mod watches. This is their intent, and as such, you can create videos to teach the audience how to mod watches!

Once you discover your audience’s intent, don’t forget to look for related primary keywords, long-tail keywords, and the like. You will want to include them in your video’s transcript so that people looking for your videos will find them!

2. Create a Stunning Cover for the Videos

Have you ever picked up a book from a bookstore because its cover was pretty or its title was catchy? This is a tactic you can apply as well to your videos to attract plenty of attention! When uploading videos, you should not forget to make its thumbnail, description, and title pretty and attractive. That extra effort can be what it takes to bring plenty of attention to your videos and website.

With that said, you may already have a title or a description for your video when you upload them. However, you can always continue to optimize them to maximize the results you get from them. Look at things from a click-through-rate (CTR) perspective, and try to identify what you can do to boost CTR!

3. Set Up a Sitemap for the Videos on Your Website

Your website will typically already have a sitemap set up. It is a file that specifies the information each page on the web contains and how each page relates to one another. This helps search engines to crawl through your website and index it quickly. If you have videos, it is vital that you also set up a video sitemap to get those crawled and indexed! Otherwise, it is going to play no role in your SEO effort.

There are two ways you can go about creating a video site map. One way is automatic through the use of plugins, and the other is done manually. Either way, it can be a challenge at first to set up, but it becomes a lot easier once you get the hang of it. If you are struggling to create a video sitemap, then have it generated for you instead.


These tips may sound a little too challenging or effortful to be worth the time at first, but we promise that once you get the hang of things, it’ll become a piece of cake! Before you know it, your video efforts will be bringing a whole load of attention to your website, boosting its online presence, and pushing its rank up higher and higher. Now, if you still find yourself struggling to make video marketing work for your website’s SEO, we highly recommend working with a video marketing agency to help you out. They can craft videos that put in mind your website goals, ensuring that you gain the results you need out of your video marketing efforts.

Lavender Digital is a video marketing agency in Atlanta, offering professional video strategy, production, and marketing services to help companies grow their online presence. If you require video marketing assistance, work with us today!