The best way to stand out of the sometimes monotonous tone of the internet is through using video marketing. Videos spark curiosity and engage with your consumers on a more humanistic level compared to text or images. The movement they see in videos allows them to stay engaged and interested in your products and services.

Several companies include video marketing in their campaigns because of its effectiveness. Companies say that it provides them with favorable ROI. Engaging customers in a two-minute journey through your video marketing can increase your sales. Are you ready to create excellent video marketing content?

Here are three things you’ll need to remember before diving into video production mode:

Be human and tell a story to your target market

Emotions play a huge role in a consumer’s decision-making process. If you press the right buttons and pull their heartstrings, they will stay interested in your company and what you could offer. Telling a story to your audience is a great way to bridge the gap between your company and the consumers.

Being able to tell your company’s story in less than two minutes will get your customers hooked and curious about what your company could offer. When you consider your customers’ emotions and how they’ll react to your video, you’ll create compelling video content that may increase your sales.

When your company is honest, transparent, and real in your video content, you’ll create more profound and meaningful connections with your audience. It is more important than just showing your products to the world because you share a relationship with a group of people.

Optimize video content for different devices

When creating video content, make sure you optimize them for different gadgets. Many companies forget that some of their consumers are on their phones more than on their computer screens.

Now that people are always on the go, they consume content using their mobile devices. That means that whenever they have downtime on their commute, chances are they are using their phones and seeing marketing content there. That’s why you must optimize your videos for different screens and social media platforms for seamless user experience.

Consider going live

Many content creators choose a different approach to video marketing. That is quite common among musicians and brands that offer lifestyle products. To market their products, they hold live streams of their concerts or showcase their products with their consumers while interacting with them. It is a great way to bridge the barrier between you and your consumers because you get live feedback and connect with them.


Creating great video marketing content requires a lot of hard work. From planning your story to video production, and then to online release—there are many steps and important decisions to make in between. If you want to increase your sales effectively, it is best to work with a video production company to help you with this. This way, you’ll create quality video marketing content that would help build a connection with your audience and boost your sales.

Lavender Digital offers excellent video marketing services in Atlanta, GA. We provide expert video marketing, video production, and video strategy services. Contact us today, and let’s plan your next marketing move together today!