Video marketing has been a staple part of any company’s marketing strategies simply because of its effectiveness. After all, they say a picture is worth a thousand words. Knowing that videos are just a series of pictures, it is a medium where you can share a large message in the most interesting format ever! 

That said, there is already plenty of video content on various platforms such as Facebook, YouTube, Instagram, and the likes. Some are dedicated video platforms, while others have it as a feature. Regardless, video content proves to be one of, if not the most popular content on all these platforms. This is just one of the many reasons your company should implement video marketing.

Here are a few of our favorite reasons all companies should be using video marketing:

1. Videos forge trust

In the business world, trust is a priceless commodity. With so many warnings about the internet world, being able to create that sense of confidence with your audience gives you the upper hand you need to continue doing business without fear of losing them. With videos, this trust can be far more easily created. 

A good example of this is to send them a thank you video when they make the first purchase from you, or a video link to guide them to complete certain activities and such. The reason it is so effective at building trust is that videos, when compared to written content, convey life in a different way. It brands your business as more human than robot, and knowing that goes a long way to helping them trust you as an individual who is looking out for their needs!

2. Videos benefit SEO

Your SEO efforts will be geared towards ranking your website as high as possible, and if you did not know, video content could greatly help you out! For example, you can include instructional and educational video content on your website. People are always on the hunt for information, and when they find out that you have a video containing answers they need, they will come straight to you, boosting traffic and other factors. Plus, there’s the fact that video ensures they are engaged for much longer periods, boosting your SEO efforts.  

Other than that, you can utilize various platforms like YouTube to upload video content and direct traffic to your website. This is a great way to expose your brand and send more leads to your website, boosting conversion rates and, ultimately, enhancing your SEO.

3. People love videos

People would rather watch a video than read something. Of course, this may not be true with every single person, but knowing today’s trend, the majority will follow that.  

As such, why not give people something that interests them and start creating videos! Plus, videos allow you to condense a ton of information into a digestible package, not to mention a fun way that will allow people to stay engaged to learn what you have to say. There is a reason that YouTube is the second largest search engine, and you should be adding videos to your website to boost its popularity! 


Video marketing is here to stay, thanks to its effectiveness. It has proven to be one of the best ways to attract the audience’s attention and get them through the sales funnel to allow companies to convert interested buyers into paying customers. 

That being said, video content is not necessarily the easiest thing to produce. Plenty of effort and knowledge is required to do them right, and if you do not have the resources for this, we recommend working with video marketing agencies. They have all the know-how on what works and what does not, and will be able to produce videos for you to grow your brand!

Lavender Digital is a video marketing agency in Atlanta, offering video marketing services to capture your audience’s attention and drive your results up. Contact us today and get started boosting your business through the power of videos!